The Cookie Company That Could: Immaculate Baking Company Poised for Unprecedented Growth
Market Wire, March, 2009
Immaculate Baking Company, known for its
imaginative cookie flavors and folk art-decorated packaging, today
announces several new all-natural innovations: ready-to-bake brownie
dough, limited edition seasonal flavors including Chocolate Peppermint and
Gingerbread Spice, and dark chocolate covered biscotti crunch. The
ready-to-bake brownies will be in stores this spring and the seasonal
treats will be available by fall 2009.
Consumer demand and retail success have led Immaculate to prepare for more
than 10 new product and flavor launches leading into 2010, even at a time
when many companies are scaling back on research and development. In the
past few months, Immaculate has seen its distribution rapidly expand across
the nation, particularly in East Coast market, where the company is based.
At key supermarkets where Immaculate’s organic cookie dough is carried, the
category has even experienced incremental growth by attracting new
consumers to the category.
“Our company’s philosophy is to ‘create, create, create!’” said Paul
Nardone, CEO of Immaculate Baking Co. “This culture of innovation can be
seen on our packaging and tasted in our recipes — it literally influences
every facet of our business.”
Immaculate’s products are made with all natural ingredients and contain no
saturated fats, hydrogenated oils, high-fructose corn syrup, artificial
flavors, or colors. The perfectly-portioned dough varieties are ideal for
consumers looking for healthier, convenient snack options.
The 10 oz. brownie dough package makes 6-8 brownies in a
ready-to-bake, oven-safe tray, has a suggested retail price of $3.49 -
$3.99, and is shipping this month to supermarkets and natural food stores
nationwide. The forthcoming seasonal cookie dough flavors, Chocolate
Peppermint and Gingerbread Spice, will ship third quarter and join
delicious other favorites, including Cranberry Oatmeal White Chocolate,
Oatmeal Raisin, Chocolate Chunk, Triple Chocolate Chunk and Vanilla Sugar.
Immaculate will be featuring these new products at Expo West, the world’s
largest natural and organic products trade show, March 6-8, 2009 at booth
2632.
About Immaculate Baking Company
Founded in 1995 by Scott Blackwell, Immaculate sells award winning organic
ready-to-eat cookies and cookie dough, and all-natural brownie dough. The
company supports non-profit education efforts with giant cookie fundraisers
and features works of American folk art on every package