Shopzilla, Inc. Selects PowerReviews to Provide Product Reviews to Its Retailers in Europe
Business Wire, Sept 16, 2009
Shopzilla Extends Its Leadership in Helping Retailers Boost
Conversion via Improved Customer Focus
LONDON & SAN FRANCISCO — Shopzilla, Inc, a mary frances handbags leading global comparison shopping site and pioneer in
user generated ratings and reviews content, announced today that it has
partnered with PowerReviews, a leading provider of customer reviews and
social commerce solutions, to distribute PowerReviews product review
solutions in Europe. The strategic partnership will enable Shopzilla to
provide Europe merchants of all sizes access to consumer generated
review content via PowerReviews Enterprise and Express Solutions.
By expanding the breadth of ratings and reviews content, Shopzilla
continues to improve the online shopping experience for merchants and
their community of online shoppers. At Shopzilla, our vision is to
champion the voice of consumers and foster their relationships with
retailers. By adding PowerReviews innovative product review
capabilities to our existing research platform we believe we can ensure
consumer voices are heard while providing value-added services to
retailers to help them understand their customers and maximise their
sales, said Scott Macon, Managing Director, Shopzilla Europe.
A recent survey conducted by Opinion Research Corporation indicates that
83% of shoppers say that online reviews influenced their purchase
decisions, and a survey by Nielsen Research found that 80% of all
consumers read reviews prior to making an online purchase. By providing
powerful yet easy-to-use review platforms to retailers of all sizes,
Shopzilla will enable consumer access to pertinent buying information at
the point-of-purchase, resulting in higher conversion for participating
merchants. Additionally, the search engine friendly content will provide
an added boost to organic search listings and increase free traffic for
participating retail sites. Overall, the PowerReviews solutions have
proven to increase sales on retailer and brand sites by up to 50%.
We are pleased that Shopzilla has entrusted PowerReviews to provide our
tag-based reviews and social commerce solutions in Europe, said Andy
Chen, CEO of PowerReviews. Retailers will reap the benefit of
Shopzillas ability to provide local support to its established retailer
base with the ROI-proven PowerReviews tools.
Shopzilla plans to offer the complete suite of PowerReviews solutions to
its online retailers in Europe. This includes:
-
Review Snapshot an at-a-glance review summary that streamlines the
research process for consumers. -
Verified Buyer a feature that builds consumer confidence with more
credible reviews. -
Affinity Reviews the ability for consumers to find reviews from
people just like them. -
In-Line SEO the ability to easily provide the user-generated
content in a search-engine friendly way to increase traffic and sales
from organic search. -
Content Moderation Services (for the merchant) Each review is read
by a moderator and screened for inflammatory and non-product-related
content.
About Shopzilla, Inc.
Shopzilla, Inc. is one of the largest and most comprehensive online
shopping networks on the web. Through our leading comparison shopping
sites, BizRate.com,
BizRate.co.uk,
Shopzilla.com,
and Shopzilla.co.uk,
Shopzilla helps shoppers find the best value for virtually anything they
want to buy from thousands of online retailers
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